生かす
Usage
生かす literally means "to keep alive," but it is also used to mean "to make most of one's ability, skills, experience, etc.," "to utilize to the fullest a special property of something," or "to take advantage of an opportunity."
Examples
将来は、自分の能力を活かすことが出来る会社で働きたい。
In the future, I want to work at a company where I can make the most of my abilities.
日本人は、「サービズが第一」という考え方を、ビジネスの様々なところで生かしている。
Japanese people uphold the philosophy of 'service first' in various aspects of business.